Ludacris Says He Paid $20K To Make His First Album
Ludacris knows something about taking a risk. On Incognegro, his debut independent album, which was released on Aug. 17, 1999, he invested $20,000 out of his own money. Speaking with PEOPLE at the Waymo x Uber event on Monday (June 16), Luda recalled how he bet on himself. “Just not knowing how the world would receive it and taking the biggest risk by just putting music out there,” Ludacris said. “The fear of failure is something you have to overcome […]