Doja Cat Is Returning To Pop Music On Her New Album

Doja Cat is returning to pop music on her fifth album, Vie.

Speaking with V Magazine, the Grammy-winning artist is embracing the genre after distancing herself from it.

“I do want to be self-aware enough to admit the fact that this is a pop-driven project,” she said. “I know that I can make pop music, and pop is just that it’s popular. It starts to become a bit of a thing that’s viewed as a sport by people who are just bystanders to it, who enjoy it, but maybe also don’t respect it or what it is, which is just music. There are some people who don’t see it as music. They see it as if this is some kind of football for girls and gays.”

Doja also said that she has been working on her vocal skills while creating the highly anticipated project.

“Sometimes I’m surprised by what I can do now because I could not f**king sing… I have a lot more knowledge of how to use my voice as an instrument, more than I ever have in my life.”

While Doja didn’t confirm a release date for Vie, her last album, Scarlet, dropped in September 2023 and marked a darker, more experimental turn away from the mainstream pop that initially catapulted her to fame.

In a tweet in April 2023,  Doja said that pop was no longer “exciting” to her, and it changed her approach to making music.

“I wanted to play with that nostalgia by using these Lo-Fi sounds and samples and things that reminded you of something from your childhood, but it wasn’t on the nose ’80s,” she said.